N
o
b
e
l

M
u
s
e
u
m

3
D

a
n
i
m
a
t
i
o
n

&

p
r
o
j
e
c
t
i
o
n
s

3
D

V
I
S
U
A
L
S

N
o
b
e
l

w
a
s

c
a
l
l
i
n
g
,

w
e

a
n
s
w
e
r
e
d
.

The Nobel Foundation reached out to SMASH to design visual elements for the Nobel Museum in Stockholm during Nobel Calling week when the winners of the various Nobel Prizes are announced. The visuals created by SMASH included abstract worlds with gold imagery representing each prize category.

T
H
E

V
I
S
U
A
L
S

C
R
E
A
T
I
N
G

A

V
I
B
E

T
H
A
T

S
U
I
T
E
D

T
H
E

V
E
N
U
E

The opulent and slow-moving visuals created the perfect backdrop for the performances and talks that took place during the week of Nobel Calling. The golden particle systems were designed to flow through scenes of rocks and nature, incorporating imagery of the various prizes that were to be awarded